Executive Summary. Award winning Chief Creative Director with successful track record, both working with top notch agencies and as agency owner. Clearly understands the balance between keeping the creative juices flowing and the cash flow coming. Generator of creative work with solid strategic foundation focused on “moving the needle”, not just winning awards; notwithstanding, work has been recognized in several national and international creative awards shows. Ability to deliver Big Ideas in traditional (tv, radio, ooh) and non-traditional media (online, social media, mobile) under robust and limited budget scenarios. Experience developing campaigns for the General Market as well as collaborating with general market agencies.
An inspirational leader that firmly believes “the most fun we have, the better the ideas will come out”. Bilingual -English and Spanish- with 20+ years of experience working in Mexico and the USA.
Core Strengths
• Convening power to attract great talent to team.
• Well honed presentation skills.
• Solid relationship building with clients at top level.
• Easy to work with. Deliver the goods without the attitude.
Profesional Experience
Education
Bachelor in Communications, Anahuac University, Mexico city, 1979-1984
Bilingual, 100% Spanish and 95% English.
Awards
Cannes, Clio, El Sol, fiap, USH Idea awards, iab mixx, Wave festival.
El Ojo de Iberoamérica, Radio Mercury Awards for a variety of blue chip clients like Heineken, Tecate, Mcdonald’s, AARP, AT&T, Xtra-pine, La Costeña Mexican food, as well as psa’s for Dallas pets alive, Mi Escuelita and the Ad Council.
